Introduction
At Violet Ray® Handbags, Bags, Purse, we respect the privacy of our users and are committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and protect your personal information.
Please read this Privacy Policy carefully to understand our policies regarding your information and how we will treat it. By visiting our website or purchasing our products, you agree to the collection and use of information in accordance with this policy.
Information We Collect
We only collect information that is necessary, relevant, and adequate to provide you with our products and services. Here are the types of information we collect:
- Contact Information: We collect your first and last name, email address, postal address, phone number, and other similar contact information when you create an account, make a purchase, contact us via phone or email, or interact with us in other ways.
- Payment Information: We collect your credit/debit card number, expiration date, CVV code, and billing address when you make a purchase to process your payment. This information is processed and secured by trusted third-party payment processors like Stripe and PayPal.
- Account Information: We collect information like your username, encrypted password, order history, and other details related to your account. You can access and edit most of this information through your account settings.
- Product Preferences: We keep track of your purchases, items viewed, items added or removed from your cart, and other product preferences to understand your interests and provide you with personalized recommendations.
- Newsletter Preferences: If you opt-in to receive our newsletter, we collect your email address and newsletter preferences like frequency and topics of interest. You can opt-out anytime through your account settings or the unsubscribe link at the bottom of each newsletter.
- Reviews & Ratings: If you choose to write a review or rate any of our products, we collect that review, rating, related images, and your name or username. This helps other customers make informed purchasing decisions.
- Social Media Interactions: If you interact with our brand or products on social media platforms like Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok etc., we may collect information available on your public social media profile like your name, username, comments, likes, shares, etc.
- Device & Browser Information: We collect information about the device and browser you use to access our website, such as your IP address, browser type, operating system version, mobile device model, unique device identifiers, language preferences, referring URLs, and other technical data. This helps us provide optimal website experience and security.
- Usage Data: We collect information about your usage of our website and shopping behavior such as pages visited, buttons clicked, items viewed or added to cart, and other user actions to improve your experience and engagement.
- Analytics Data: We use trusted third-party services like Google Analytics to help analyze usage and traffic data to improve our services. They may collect information such as your location, demographics, behavior, interests, and more through cookies, web beacons, and other technologies. You can opt-out through your browser settings.
- Cookies & Similar Technologies: We utilize cookies, web beacons, tracking pixels, and other similar technologies to collect additional website usage data and provide features like shopping carts, personalized recommendations, remembering logins, understanding usage, and serving relevant ads.
How We Use Your Information
We only use your personal information for the purposes disclosed in this Privacy Policy, commonly to:
- Provide and improve our products and services
- Process orders and send you order confirmations
- Create and maintain your account
- Respond to your queries and requests
- Understand customer needs and improve customer experience
- Personalize your experience based on your activities and preferences
- Send product updates, newsletters, offers, surveys and other promotional materials if you opt-in
- Process payments, refunds, and troubleshoot problems
- Prevent fraudulent transactions and other illegal activities
- Protect the rights and safety of our brand, customers, and others
- Meet legal requirements and comply with all applicable laws
- Share non-personal aggregated data with business partners
- Link or combine information for any of the above purposes
- Other everyday business purposes or to fulfill your requests
We do not rent or sell your personal information to third parties for their marketing purposes without your explicit consent.
How We Share Your Information
We may share your personal information in the following cases:
- Third-Party Service Providers: We share your information with trusted third-party companies and individuals to help us operate, provide, maintain, deliver or improve our products and services like payment processors, shipping providers, email service providers, marketing providers, product manufacturers, cloud data storage providers, fraud prevention services, customer support, website hosting, data analysis etc. We only provide them with the minimum amount of information necessary, with strict confidentiality agreements.
- Business Transfers: If we are involved in a merger, acquisition, bankruptcy, reorganization, sale of assets, or transition of service to another provider, your information may be sold or transferred as part of that transaction. We will notify you of any such changes.
- Law Enforcement: We may disclose your information if we reasonably believe it’s necessary to comply with a legal obligation, judicial proceeding, court order, or other legal process. We may also do so to prevent illegal activities or threats to individuals, public safety, or the physical security of our facilities.
- To Protect Rights: We may disclose your information if we believe it’s necessary to investigate, prevent, or take action regarding illegal activities, intellectual property infringement, misuse of our products or services, violation of our policies, or situations involving threats to the rights and safety of Violet Ray®, our users, or the public.
- With Your Consent: We may share your information other than the ways described in this Privacy Policy only with your explicit consent, either directly to the third party or through your direction/settings within your Violet Ray® account.
We do not sell or rent your personal information to third parties for marketing purposes without your explicit consent. Any third parties who access your information are only to perform necessary functions and provide you our services, under strict data privacy and security contractual obligations. They do not have any independent rights to share this information.
We only share or disclose your non-personal, aggregated, or anonymized information with third parties like advertisers and research firms to improve our services. This data is shared in an anonymous form that does not identify you.
Data Security
We take reasonable technical and organizational precautions to protect your information from unauthorized access, misuse, loss, alteration, or accidental or unlawful destruction. We follow generally accepted industry standards to protect your personal information, both during transmission and once we receive it.
However, no method of transmission over the Internet, or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security of your personal information. You use our website and provide information at your own risk.
When you use our secure online forms like checkout or account registration, we use standard SSL encryption protocols and public key infrastructure to protect your information during transmission. We store your credit card details through trusted and certified PCI-compliant payment system providers like Stripe and PayPal.
While we implement reasonable security safeguards, we recommend that you take additional safety precautions like using a unique password, enabling 2-factor authentication, keeping software updated, using trusted antivirus and anti-malware tools, and avoiding suspicious emails or links.
Your Choices & Rights
We provide you with certain choices on how we collect, use, and share your information:
- Account Information: You can access, edit, update, and delete certain account information through your account settings anytime.
- Communication Preferences: You can opt out of receiving promotional email newsletters from us by clicking the unsubscribe link at the bottom of each email. You can also contact us to change your contact preferences.
- Cookies: Most browsers let you remove or reject cookies and related technologies. Blocking or deleting them may cause certain features of our website to not work properly.
- Targeted Advertising: Some advertising providers allow you to request to opt-out of targeted ads. You can access these settings through industry opt-out tools like the Network Advertising Initiative or Digital Advertising Alliance.
- Analytics: Google Analytics lets you opt-out of data collection through their browser opt-out tool.
You also have certain rights with respect to your personal data as granted by applicable laws. These may include rights like:
- Right of access to your personal data
- Right to rectify or delete your personal data
- Right to restrict or object to processing of your personal data
- Right to data portability
- Right to lodge complaints with your local data protection authority
If you have any requests regarding your personal data or exercising your rights, please contact us through the email provided in the Contact Us section.
Please note that if you choose to delete certain information, we may retain some data for analytical purposes and recordkeeping as permitted by law. And if you choose to restrict or object to uses of your information, we may not be able to provide you with our full services.
Retention of Your Information
We retain your personal information for the period necessary to fulfill the purposes described in this policy, usually for the duration of your account plus a reasonable period to meet legal requirements, resolve disputes, enforce agreements, and satisfy any related purposes permitted by law.
Non-personal information may be retained indefinitely to improve our services. If you choose to close your Violet Ray® account, your personal information will be deleted within 30 days in accordance with applicable laws.
Children’s Privacy
Our website is not directed to children under the age of 13 years. We do not knowingly collect personal information from children under 13 without obtaining verifiable parental consent. If you are a parent or guardian and believe your child has provided us with their personal information without your consent, please contact us. If we become aware that a child under 13 has provided us with personal information without parental consent, we will take steps to remove such information.
International Data Transfers
As a global business, we may transfer and access your personal information around the world, including from the location where it was collected to the United States of America and other countries where we have operations for the purposes described in this policy. Wherever we transfer or access your personal information, we will take reasonable steps to ensure its adequate protection.
Changes to this Policy
We may change this Privacy Policy from time to time, with or without advance notice, by posting an updated version on our website. Unless we obtain your explicit consent, any changes will only apply to information collected after the revised Privacy Policy has been posted. Your continued use of our website or services will signify your acceptance of the amended terms. You are advised to check for updates periodically to stay informed on how we collect, use, and share your information.
Contact Us
If you have any questions, concerns or complaints about this Privacy Policy, our information handling practices or if you need to request to exercise your rights, please contact us through the following:
Email: [email protected]
Phone: 1-800-123-4567
Address: Violet Ray® Handbags, 100 Main St, Los Angeles, CA 90001, United States